Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into Google or Bing. These terms and phrases are known as keywords, and they form the basis of PPC advertising.
Text and Visual Ads
Google AdWords and Bing Ads offer advertisers the choice of either text-based ads or more visual advertisements, such as banners. Text-based ads are often referred to simply as PPC ads, whereas banners and similar ad formats are commonly referred to as display ads.
Remarketing allows you to track users who have visited your website – but failed to convert or take action – once they leave your site, and serve ads to them on other websites.
Combining the reach of paid search and the granularity of paid social is the most effective way to maximize your return on investment, reach new customers, and grow your business.
Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter.
Effective Advertising When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising.
Advertisers do not simply publish ads to the web and hope for the best – they must know exactly how well their ads are performing, and from where their traffic is coming. This is why analytics is a crucial component of any online advertising strategy
CPM vs. CPC vs. CPA
These are the three ways of paying for your advertisement. With CPM (ie, cost per thousand impressions) – you pay a set rate every time your ad is shown. With CPC (ie, cost per click) – you pay a set rate every time your ad is clicked. And with CPA (ie, cost per action) – you pay every time someone who clicks your ad does something on your website.
To many advertisers, phone calls are the most valuable source of leads. For this reason, advertisers can choose to track phone calls generated from online advertising campaigns.
Many advertisers choose to utilize sponsored content as an element of their online advertising campaigns. Sponsored content can take many forms, from advertorial-style editorial content featured on websites (commonly known as native advertising),